What is Zora (ZORA)?

What is Zora (ZORA)?

Zora (ZORA) is an on-chain social network that allows users to create, post, trade, and collect content as tokens, as each post is turned into a tradeable ERC-20 asset. These assets, in the form of ERC-20 tokens, can be bought, sold, and traded at any time in the Zora marketplace.

The idea behind Zora is to empower creators by making their content not just shareable, but valuable. Every post on Zora is essentially a coin—a token tied to the content that the creator shares. This allows the creator to earn whenever someone buys or sells their content. Whether it's a piece of artwork, a meme, a video, or even a tweet, Zora turns it into something that can be traded like any other asset.

Zora’s mission is simple: make the internet more valuable for creators. Unlike traditional platforms where creators only earn revenue based on ad views or followers, Zora allows creators to directly benefit from the trading of their content. This creates a new economy where creators are rewarded for their work in a way that reflects the value they generate.

Who Created Zora (ZORA)?

Jacob Horne, Dee Goens, and Tyson Battistella co-founded Zora with the vision of empowering creators through decentralized technology.

What VCs Back Zora (ZORA)?

Zora's innovative approach has attracted significant attention from the venture capital community. In May 2022, the platform raised $50 million in a funding round led by Haun Ventures, a crypto-focused venture capital firm founded by Katie Haun, a former partner at Andreessen Horowitz. Other notable investors included Coinbase Ventures and Kindred Ventures. Investors valued Zora at $600 million and underscored the confidence investors have in Zora's potential to reshape the creator economy.

How Zora (ZORA) Works

1. Posts Turned Into Tokens

Every post you make on Zora becomes a coin, an ERC-20 token to be exact. ERC-20 is a standard for creating tokens on the Ethereum blockchain, and it ensures that the token can be traded easily across different platforms. When you post something on Zora, you automatically create a coin tied to that post.

For example, if you post a photo or video, that content becomes a token that can be bought, sold, or traded in the Zora marketplace. The creator can set the initial supply of coins for that post, and the coins are then available for others to purchase.

2. Trading and Earning

Zora allows creators to earn money whenever their posts are traded. When someone buys a coin tied to a creator's post, the creator earns a portion of the trade. This system makes trading and monetizing content as easy as posting it.

Unlike traditional social media platforms that rely on ads or sponsorships, Zora creates a more direct path for creators to profit from their work. The value of a post is determined by the market, so creators can directly benefit from the demand for their content.

3. The Zora Marketplace

The Zora marketplace is where all the trading happens. Users can buy and sell posts (or coins) at any time. The marketplace runs on Uniswap, a decentralized exchange, and allows for liquidity between different posts. This means that if someone wants to sell a post, they can do so, and others can buy it as long as there’s demand.

The marketplace is open 24/7, and transactions are completed through Ethereum smart contracts, which ensures that they are secure and transparent. Because Zora is built on Ethereum, it leverages Ethereum’s trustless nature, meaning that no central authority is needed to verify transactions.

4. Zora’s Token and Rewards

Zora also has its own token called ZORA. This token is used within the platform to facilitate trades and reward creators. When users buy or sell content on Zora, they earn trade rewards—a portion of the trading fee. This system ensures that both creators and collectors are rewarded for their participation in the Zora ecosystem.

Zora also encourages users to refer others to the platform. When you invite someone to join Zora and they start trading, you can earn rewards as well. This creates a viral network effect, where more users bring in more value and rewards for everyone.

5. Social and Creative Sovereignty

One of the core principles of Zora is creative sovereignty—the idea that creators should control their own work and receive the value it generates. Unlike platforms like Instagram or YouTube, where the platform owners control the distribution and monetization of content, Zora allows creators to decide how their content is shared and how they make money from it.

Creators on Zora can connect with their audience on a deeper level, without worrying about censorship or unfair algorithms. Whether you're a musician, artist, writer, or even a meme creator, Zora gives you the tools to turn your creativity into something that can be traded and valued.

ZORA Goes Live on Bitget

Zora stands at the forefront of a revolution in the digital content space, offering creators the opportunity to retain ownership and earn from their work in a way that was never possible before. With its decentralized, blockchain-based platform, Zora ensures that creators not only benefit from initial sales but also from the ongoing value of their content. The platform's robust ecosystem, backed by influential venture capital and partnerships with major brands, has positioned it as a leader in the Web3 space.

As Zora continues to innovate and evolve, the introduction of the native ZORA token in 2025 is set to further amplify the platform’s impact, offering new avenues for community engagement and growth. Trading ZORA on platforms like Bitget will allow users to be part of this exciting journey while benefiting from the token's potential in a growing market.

If you're ready to be part of the future of content creation and decentralized finance, trading ZORA on Bitget is a great way to get involved and support the growth of this dynamic ecosystem.

How to Trade ZORA on Bitget

Listing time: 23 April 2025

Step 1: Go to ZORAUSDT spot trading page

Step 2: Enter the amount and the type of order, then click Buy/Sell

For detailed instructions on how to spot trade in Bitget, please read The Uncensored Guide To Bitget Spot Trading

Trade ZORA on Bitget now!

ZORA Goes Live on Bitget Launchpool - lock BGB and ZORA to share 26,830,000 ZORA!

Bitget Launchpool will be listing Zora (ZORA). Eligible users can lock BGB and ZORA to share 26,830,000 ZORA.

Locking period: 23 April 2025, 13:00 – 28 April 2025, 13:00 (UTC)

Locking pool 1 - BGB:

BGB pool airdrop per user = user's locked BGB ÷ total locked BGB of all eligible participants × corresponding pool.

Locking pool 2 - ZORA:

ZORA pool airdrop per user = user's locked ZORA ÷ total locked ZORA of all eligible participants × corresponding pool.

Lock Now

Disclaimer: The opinions expressed in this article are for informational purposes only. This article does not constitute an endorsement of any of the products and services discussed or investment, financial, or trading advice. Qualified professionals should be consulted prior to making financial decisions.