Bitget Wallet Introduces 2025 Strategy with ‘PayFi’ at the Core

Bitget Wallet, a Web3 non-custodial wallet, unveiled its 2025 strategy on Monday, highlighting PayFi as a central component.

In an announcement shared with Cryptonews, Bitget said that, as a platform with over 60 million users, it planned to redefine crypto’s role in personal finance, transitioning it from a passive investment into an active financial tool for everyday use.

PayFi, Payment Finance, is to bridge decentralized finance (DeFi) and real-world usability, allowing users to earn, send, and spend in a seamless ecosystem designed to maximize financial utility.

PayFi Flywheel and Upcoming Bitget Wallet Card Launch

At the centre of this latest initiative is the ‘PayFi Flywheel,’ which seeks to transform traditional crypto wallets from just storage tools into financial hubs, explains the firm.

According to Bitget Wallet, the Flywheel model allows users to deposit crypto assets like stablecoins into savings accounts offering real-time yields.

These yields aren’t locked; instead, they directly offset daily expenses such as subscriptions and shopping, using the “Buy Now, Pay Never” concept.

By integrating earning, spending, and sending, PayFi allows users to keep their assets productive while maintaining accessibility, fostering a practical approach to financial growth.

“This isn’t just a product—it’s a movement to make crypto a viable financial tool for billions worldwide. We’re integrating blockchain-powered systems into everyday life, creating a paradigm shift in personal finance,” said Alvin Kan, COO of Bitget Wallet, in a press release.

One major part of this strategy is the upcoming Bitget Wallet Card, supported by Mastercard. Bitget explains the crypto card will link to a multi-currency, crypto-friendly international bank account.

Alongside the card, Bitget Wallet said it is introducing an in-app shopping experience, leveraging partnerships with companies like Bitrefill, IvendPay, and Coinpal.

Users will be able to spend crypto on everyday needs, from purchasing gift cards for brands like Amazon to making in-store payments via blockchain-powered POS systems.

While these new features expand everyday spending options, Bitget has also reported substantial user growth in emerging markets, paving the way for broader adoption .

Bitget Sees Growth in Africa, the Middle East, and Latin America

Kan highlights the growth in Africa, the Middle East, and Latin America, where user numbers surged over 1000% in 2024.

By focusing on accessibility, Bitget Wallet intends to support underserved populations, positioning PayFi as a critical step toward decentralized financial inclusion.