KIKI World secures $7 million in funding for community-driven beauty brand and proprietary software development
Estée Lauder has invested $7 million in KIKI World, a beauty brand and tech platform that allows consumers to provide input on the products they want to see created next. KIKI World is now developing software for enterprise clients to launch their own community-driven campaigns. The use of blockchain technology for co-creation and engagement has been praised by investors, and KIKI's consumer-centric focus was a key factor in attracting Estée Lauder's investment. KIKI's new tool suite includes blockchain-powered profiles and collectibles, discovery engines, and community management tools designed to reward fans first, and the brand has grown significantly since participating in a venture capital fund's Crypto Startup Accelerator program.
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
You may also like
Dubai’s VARA Plans Enforcing Disclosure Of Crypto Whales To Safeguard Investors
JUST IN! Grayscale Files for ETF for a Surprise Altcoin!
Grayscale files for Polkadot ETF.
It Turns Out This Small Altcoin Project Had a Private Meeting with the SEC – In a Red Day, It Became One of the Rare Altcoins in Green
According to documents published by the SEC, the development team of a small altcoin held a private meeting with the SEC.
Senator Durbin proposes bill to combat crypto ATM fraud
Trending news
MoreCrypto prices
More
