Corporates Buy 245,510 BTC in H1 — ETF Demand Trails Behind

• Listed firms scooped up 245,510 BTC in H1 2025—twice ETF intake.
• Strategic buys fell to 55%, down from 72% in H1 2024.
• Diversified boardroom adoption signals institutional confidence.

In the first half of 2025, public companies collectively purchased 245,510 BTC , more than twice the 118,000 BTC acquired by ETFs. This represents a staggering 375% increase from the same period in 2024. The sharp uptick marks a pivotal shift in how companies view Bitcoin —not just as a speculative asset, but as a strategic financial reserve.

From Strategy’s Dominance to Broad-based Adoption

In early 2024, Strategy (formerly MicroStrategy) dominated the corporate Bitcoin scene, accounting for 72% of all purchases. However, in H1 2025, its share dropped to 55%, even though it still acquired 135,600 BTC. This decrease suggests that more companies are stepping in, diversifying the corporate BTC landscape.

This broader adoption spans industries, with firms in technology, finance, and even hospitality reallocating cash reserves into Bitcoin. The reasons vary: from inflation hedging and diversification to gaining a competitive edge in innovation.

Why Boards Are Buying More Bitcoin—and ETFs Less

Several factors are driving this trend:

• Strategic reserve asset: Companies now treat Bitcoin as a treasury reserve, not just a speculative asset.
• Favorable accounting treatment: Holding Bitcoin offers advantages like deferred taxes and improved balance sheet flexibility.
• Brand and market positioning: Investing in Bitcoin sends a message of forward-thinking and adaptability.

Meanwhile, ETFs saw their inflows drop by over 50% compared to the first half of 2024. This reversal signals that direct Bitcoin ownership is becoming more attractive to companies than ETF exposure.

What This Means for Bitcoin’s Market Dynamics

Corporate treasuries now outpace ETFs in net BTC acquisitions, reversing the trend seen in 2024. As companies take on larger Bitcoin positions, the digital asset’s price stability and long-term value could become increasingly influenced by corporate behavior.

Still, risks remain. Many firms use leverage to buy Bitcoin, exposing them to financial strain if prices dip significantly. Nonetheless, the rise in corporate bitcoin buys paints a strong picture of institutional confidence and long-term commitment to digital assets.

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