Grayscale CEO reveals strategic transformation plan, plans to attract customers with diversified products
according to Fortune, Grayscale CEO Peter Mintzberg revealed the strategic transformation the company is facing after the launch of a Bitcoin ETF. Mintzberg hopes to attract customers by expanding the product line. These products include existing or planned ETFs that provide investment in various crypto assets, participation in Ethereum staking, and funds built around selling covered call options. In addition, Mintzberg is also building a national sales team, which has now expanded to 19 people. Mintzberg refused to disclose specific clients, but during his time as a Wall Street asset management manager, he collaborated with numerous clients ranging from family offices to sovereign wealth funds.
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