Binance Retail Activity Hits 89.6%, CryptoQuant Shows

• Binance sees 89.6% of trading volume from retail users.
• Coinbase Prime shows 18.3% institutional activity.
• Data highlights contrasting user bases of major exchanges.

Binance Leads in Retail Trading Activity

According to a recent report by CryptoQuant, Binance’s Retail Dominance Index has reached an impressive 89.6%, confirming that the exchange remains a go-to platform for retail crypto traders worldwide. This figure reflects the percentage of trading volume coming from non-institutional users, and it places Binance firmly in the retail spotlight.

This trend is not entirely surprising. Binance is known for its wide selection of altcoins, low trading fees, and user-friendly interface—all features that appeal strongly to individual investors rather than institutions. The platform’s accessibility and global reach make it a preferred choice for retail traders looking to enter or stay active in the crypto market .

Coinbase Prime: A Hub for Institutions

In contrast, CryptoQuant data shows Coinbase Prime’s retail dominance at only 18.3%, underscoring its institutional user base. Coinbase Prime is specifically designed for high-net-worth clients, asset managers, and institutions, offering tailored solutions like deep liquidity, custody, and compliance support.

This stark difference between Binance and Coinbase reflects the broader segmentation within the crypto exchange space. While Binance dominates the retail side, Coinbase continues to attract institutions seeking security and regulatory alignment.

What This Tells Us About the Market

The divide in user base also signals how the crypto market is maturing. Retail traders continue to play a critical role in market momentum, as seen on Binance, while institutional adoption grows steadily via platforms like Coinbase.

Understanding where the activity comes from helps paint a clearer picture of market dynamics—retail users may drive short-term volatility, while institutions bring long-term capital and credibility.

As the crypto landscape evolves, these distinctions will remain key in shaping exchange strategies and investor behavior.