Metaplanet adds $12.6M BTC amid Eric Trump appointment

Metaplanet, a Tokyo-listed investment firm, acquired an additional 150 BTC (CRYPTO:BTC) worth $12.6 million on March 24, 2025, expanding its holdings to 3,350 BTC valued at approximately $291.3 million.

The purchase follows the company’s appointment of Eric Trump, son of former President Donald Trump, to its Strategic Board of Advisors last week.

Metaplanet has aggressively accumulated BTC since launching its adoption strategy in April 2024, with CEO Simon Gerovich stating the firm aims to hold 10,000 BTC by end-2025 and 21,000 BTC by end-2026. 

The latest acquisition aligns with its goal to become a “leading Bitcoin Treasury Company,” leveraging Eric Trump’s “business expertise and passion for BTC” to drive growth.

As of March 2025, Metaplanet ranks as the 10th largest public corporate BTC holder globally and the largest in Asia, according to Bitcointreasuries.net.

Its stock surged 4.8% in Japan following the BTC purchase and Eric Trump’s appointment, extending its year-to-date gain to 38.7%.

Eric Trump’s appointment reflects Metaplanet’s focus on aligning with figures advocating for Bitcoin adoption.

Gerovich highlighted his role in advancing the company’s mission, though specifics about his responsibilities remain unclear.

Metaplanet’s strategy mirrors a growing trend among firms to hold BTC as a reserve asset.

While MicroStrategy’s Michael Saylor leads with nearly 500,000 BTC, Metaplanet’s aggressive accumulation underscores Asia’s rising role in institutional crypto adoption.

At the time of reporting, the Bitcoin (BTC) price was $86,878.15.