Rumble invests $17M in Bitcoin as part of treasury strategy

Video-sharing platform Rumble has announced the acquisition of 188 Bitcoin (CRYPTO:BTC) worth approximately $17.1 million as part of its treasury diversification strategy.

This move, disclosed on March 12, aligns with the company’s broader initiative to deepen ties with the cryptocurrency industry and hedge against inflation.

Rumble’s CEO, Chris Pavlovski, revealed that the purchase is part of a previously announced plan to allocate up to $20 million to Bitcoin.

“These holdings have the potential to serve as a valuable hedge against inflation and will not be subject to dilution like overprinted government-issued currencies,” Pavlovski stated.

The company hinted at potential future Bitcoin acquisitions depending on market conditions.

The investment follows a trend among corporations adopting Bitcoin as a strategic asset.

Rumble joins other firms, such as MicroStrategy and Genius Group, in integrating Bitcoin into their corporate treasuries.

With this purchase, Rumble becomes one of the top 40 corporate holders of Bitcoin, according to industry trackers.

Rumble’s decision comes amid growing corporate interest in cryptocurrencies, fueled by regulatory shifts under U.S. President Donald Trump’s administration.

Trump has proposed creating a national Bitcoin reserve and crypto stockpile, which could see BTC seized by authorities held rather than auctioned.

This policy has sparked increased corporate activity in the crypto space.

Rumble’s involvement in the crypto industry extends beyond its treasury strategy.

The platform hosts Trump’s social media outlet, Truth Social, and recently partnered with El Salvador’s government for cloud services.

These moves underscore Rumble’s ambition to position itself as a key player in the digital asset ecosystem.

Despite the announcement, Rumble’s stock price has fallen 34% since January 1, reflecting broader market volatility.

At the time of reporting, the Bitcoin (BTC) price was $83,095.41.