Own the Doge’s Memecoin COCORO, NEIRO’s Sister, Hit $100M Market Cap After Launch

Key Points

• OTD launched COCORO memecoin on Base on March 8, the latest member of Atsuko’s family.
• Today, COCORO is up by over 2,700%.

Yesterday, March 8, Own the Doge community welcomed the latest member of Atsuko’s family – the COCORO memecoin on Base. Shortly after launch, the memecoin hit over $100 million in market cap.

OTD Launched COCORO

In an official announcement via X, Own the Doge, the community that owns that official DOGE IP announced the launch of Cocoro (COCORO), a memecoin on Ethereum L2 Base.

COCORO is the latest member of Atsuko’s family. Atsuko Sato is the Japanese woman who owned the latest Kabosu, the Shiba Inu dog that became the image of Dogecoin (DOGE).

The launch of this memecoin comes after Atsuko shared a blog post about adopting a new dog – Kokoro – a 10-year-old Shiba Inu girl.

Now the family has two 10-year-old Shiba Inus – Kokoro and Neiro, who reportedly greeted each other and “snuggled up together like old friends” according to the official blog post .

The Atsuko Family

Purpose of COCORO Launch

OTD revealed in their X announcement that this launch aims to:

• Defend against unofficial, extractive deployments
• Be a fair project
• Benefit Atsuko’s existing supporters

OTD CEO known as Smoke reportedly told Decrypt why the team chose to deploy COCORO on Base, saying that its earlier DOG token attracted a high number of holders on the network. He also said that they are big Base fans, appreciating what the chain is doing for the ecosystem.

Smoke said that they have made it fast and affordable to build on Ethereum at scale, and they have a strong relationship with Base since 2024 and 1 million DOG holders are now on the chain.

COCORO Tokenomics

OTD also revealed the official tokenomics of the new project:

• 75% LP – will be locked forever with claimable fees that will be split 50/50 between the DAO and Atsuko.
• 10% is set apart for the community airdrops, targeting DOG and NEIRO holders.
• 5% is set for the DAO reserve.

The team at OTD also noted that they created a ranged pool that started at approximately $1 million FDV to deter snipers. The pool was deployed immediately after Atsuko’s announcement on the official blog.

We are delighted to welcome the latest member of Atsuko’s family, Cocoro!

With Atsuko’s blessing, OTD is launching $Cocoro . The launch is intended to defend against unofficial, extractive deployments, while being as fair as possible and benefitting Atsuko’s existing supporters.… pic.twitter.com/6jZZK5JgS3

— Own The Doge 🐶🖼 (@ownthedoge) March 8, 2025

COCORO Price Trajectory

The coin was launched on March 8 and in a really short amount of time it managed to surpass $100 million in market cap.

COCORO price in USD since March 8

After seeing a correction, now COCORO has a market cap above $30 million and the coin is up by more than 2,700% today.

Assumptions claim that COCORO could have the potential to become the next DOGE.

The Race of Shiba Inu Tokens

The most important coins related to Atsuko’s family are DOGE, NEIRO CTO, DOG, and now COCORO.

Dogecoin (DOGE) was created in 2013 by software engineers Billy Markus and Jackson Palmer as a joke. However, the token deployment was reportedly without the permission of Atsuko.

Still, DOGE managed to become one of the highest-valued cryptos in the world, seeing support from Elon Musk over time as well. Now, the US administration has its own DOGE cabinet – Dept. of Government Efficiency, led by Musk.

DOGE reached its ATH on May 9th, 2021 when the coin hit over $0.63 and a market cap of over $82,3 billion.

Own the Doge (DOG) was created following the team’s acquisition of the IP rights to the original Doge photo, launched on Ethereum in 2021.

On March 8, after the team at OTD announced the creation of COCORO, DOG saw a price spike of over 30%, seeing its market cap surpassing $20 million, before cooling down to current levels of $14.8 million.

DOG 1-hour price in USD

It’s also worth noting that in 2024, after Atsuko adopted Neiro, their other Shiba Inu, various memecoins named NEIRO dropped on the market but the official one was NEIRO CTO, the community memecoin on Ethereum.

COCORO’s coordinated token launch with Own the Doge was intended to avoid a similar situation as last year.

In December, Own the DOGE acquired the Neiro IP license. In January, Neiro CTO won the exclusive rights to Neiro IP, securing control until 2027.