Key Notes
- The TRUMP metaverse will feature branded virtual spaces and provide business, real estate, and hospitality management services beyond digital collectibles.
- President Trump has steadily increased his crypto involvement with the January 2025 launch of his TRUMP memecoin and family-backed World Liberty Financial's investments.
- Trump Media and Technology Group recently filed trademarks for six investment products and announced Truth.Fi, a financial services firm planning to invest $250 million in various projects.
The Trump Organization, affiliated with US President Donald Trump, has announced a bigger strategic move into the digital asset market.
According to a report from Gerben Law, the firm has made a new trademark filing for “TRUMP.” Through this trademark, it plans to launch a metaverse and an NFT trading platform.
TRUMP Metaverse and NFT Marketplace
Notably, the application, submitted to the US Patent and Trademark Office on February 24, 2025, was developed by DTTM Operations LLC, the entity managing Trump’s trademarks.
According to the filing, the metaverse will contain features like TRUMP-branded virtual spaces, including wearables, restaurants, and interactive experiences. In addition, people who use the platform can explore and engage with different elements tied to the Trump brand.
Beyond those above, the filing also disclosed that the metaverse will provide business, real estate, public service, fundraising, and hospitality management services. This implies that the project is not just about digital collectibles but could also serve as a platform for professional and financial activities.
Furthermore, the NFT trading platform will be structured so that anyone using it can buy and sell original Trump-related digital collectibles. Notably, this move builds on Trump’s previous ventures in NFTs and crypto-related products.
Now, by providing access to a more secure marketplace, the platform could attract both Trump supporters and digital asset investors.
Trump’s Expanding Crypto Investments
President Trump and his businesses have been increasing their involvement in digital assets in the past few years. Recently, his Official Trump (TRUMP) memecoin was launched in January 2025, shortly before he assumed office. This politically inspired coin was launched alongside First Lady Melania Trump’s memecoin (MELANIA), and skyrocketed massively .
In addition, World Liberty Financial , an organization backed by the Trump family, was launched in 2024 before he was elected the 47th US president. The company recently invested $10 million in WLFI tokens and $125,000 in SEI tokens, further strengthening its role in the crypto market.
President Donald Trump’s organization is very keen on expansion. This is because they also recently linked his brand to physical crypto-related products. Last year, during the United States of America Independence celebration month, he launched a line of limited-edition Bitcoin Sneakers. This also follows his keynote address at the Bitcoin 2024 conference.
Earlier this month, Trump Media and Technology Group filed trademarks for six investment products. These included Bitcoin, manufacturing, and energy exchange-traded funds (ETFs). The company also announced a new financial services firm, Truth.Fi, which plans to invest up to $250 million in various projects.
Still, many analysts speculate that with this latest trademark filing, Trump’s involvement in the blockchain and digital assets economy might soon reach a pivotal point with massive liquidity-making relevance.
Since the announcement, the TRUMP token was trading at $12.91, with a 1% increase in the last 24 hours. The trading volume is currently $1.42 billion, up 58%. The overall Market capitalization of the token is $2.57 billion.
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