Ye’s Crypto Gamble: Rumor Mill Links YZY to BNB Launch and Doginal Connection

The polarizing music icon, Ye, whose Yeezy brand will reportedly tie into the project, aims to create a digital currency for his website. The effort appears designed to sidestep traditional financial institutions that distanced themselves from Ye following his divisive remarks and controversies.

Speculation has grown in recent hours that BNB could launch YZY, with rumors circulating ahead of a potential weekend announcement. Fueling the theory is Ye’s pared-down social media presence on X, where he follows just two accounts: former Binance chief Changpeng Zhao (CZ) and meme coin trader Tall (@tall_data), who has 35,500 followers, which is growing rapidly. Tall is the Head of Business Development of Doginal Dogs.

Ye’s connection to CZ has led many to speculate that BNB could launch the token. Tall also held a livestream on X called “The Ye Coin Launch,” which gathered thousands of listeners on Saturday. Ye has shared CZ’s posts on X in recent days while also engaging with content about BNB, Binance’s native cryptocurrency.

In one X exchange, a user questioned, “You’re not going to harvest us, are you? I’ve got $30,000 ready to buy into your tokens.” Ye responded, “Wait … What does ‘harvest us mean’”? He’s also asked questions like “What’s ETH.” While rumors have circulated about YZY-themed tokens appearing on Solana’s Pump.fun platform, these tokens are unverified and not officially connected to Ye’s project.

The rollout of YZY, if confirmed this weekend, would mark Ye’s latest attempt to reclaim creative and financial autonomy after high-profile brand splits. Yet it raises questions about the risks of meme coins tied to volatile public figures — particularly one whose career has been punctuated by abrupt shifts in tone and controversy. The divisive nature of Ye’s public persona, observers argue, may propel the coin’s visibility significantly in a market where controversy often translates to attention. Whether embraced or rejected, this dynamic could sharpen YZY’s competitive stance.

Speculation continues to swirl on X, with users debating whether YZY will debut through a BNB or Solana launch. For now, the hip hop artist’s intentions remain unclear, leaving crypto circles parsing every social media clue. Debate also swirls around YZY’s potential ties, with theories split between a BNB launch or some kind of link to “Doginal Dogs” — a digital token collection built on Dogecoin’s network. The confusion intensified during Tall’s X livestream, titled “The Ye Coin Launch,” which strongly hinted at a debut for the cryptocurrency this weekend.

At 4 p.m. Eastern Time on Saturday, it still wasn’t disclosed what blockchain YZY would be launched on. Phantom wallet was mentioned often, and the NFT influencers talking on Tall’s X livestream said that leveraging trading bots via Telegram would be the best way to get in on the coin launch. The show’s hosts further expressed clear enthusiasm as news of the launch dominated conversations on X, drawing widespread attention.

Social media activity spiked during the X broadcast, with many users amplifying the story. The team’s visible excitement mirrored the online buzz, reflecting a coordinated push to capitalize on the momentum. At 4:20 p.m. (ET), two of the hosts talked about the benefits of meme coins on Solana or BNB.

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