MicroStrategy rebrands to Strategy
MicroStrategy has officially changed its name to Strategy, incorporating the Bitcoin symbol into its logo. This rebranding highlights the company’s strong commitment to Bitcoin (BTC).
In 2024, Strategy reported a remarkable 74.3% yield from Bitcoin, even though its overall revenue declined. In the fourth quarter of 2024, the firm made its largest Bitcoin purchase ever, investing over $20 billion.
Michael Saylor, co-founder of the company, announced the new name. He explained that “Strategy” reflects the company’s focus and long-term goals. More details about this change will be shared in an upcoming earnings call.
This announcement comes after Strategy paused a 12-week streak of Bitcoin acquisitions that started in October. The company had been steadily buying Bitcoin and resumed its purchases in January. However, during this time, Strategy faced a billion-dollar tax issue and dealt with fluctuations in Bitcoin’s price.
The rebranding clearly shows that Strategy is committed to Bitcoin. The financial report for Q4 2024 revealed the record $20 billion Bitcoin acquisition. Looking forward, the company aims for an annual Bitcoin gain of $10 billion in 2025 under its new identity.
Despite the impressive Bitcoin yield, the company’s total revenue fell by 3% compared to the previous year. This decline was mainly due to a significant increase in business expenses, which rose by 693.2%. Nevertheless, Strategy remains dedicated to Bitcoin. Saylor has been a strong advocate for Bitcoin and has pushed for political reforms to support cryptocurrency, including the establishment of a US Bitcoin Reserve.
