Rebranded MicroStrategy Acquires 218,887 BTC in Q4 2024

In a bold move, the company, formerly known as MicroStrategy, has made its largest Bitcoin purchase yet, acquiring a staggering 218,887 BTC in the last quarter of 2024.

This acquisition brings the total Bitcoin holdings to 471,107 BTC, valued at approximately $46 billion as of early 2025.

This strategy aligns with the company’s “21/21 Plan,” aimed at raising $42 billion over three years to continue fueling its Bitcoin acquisitions. Having already secured $20 billion in funding, CEO Phong Le expressed confidence that the company is on track to exceed expectations and provide strong value to shareholders in 2025.

To measure the success of its Bitcoin-focused approach, the company has introduced new performance metrics, including BTC Yield, which tracks the change in Bitcoin holdings relative to shares outstanding. In 2024, the company reported a BTC Yield of 74.3%, and for 2025, it aims to achieve a 15% yield.

Other metrics such as BTC Gain and BTC $ Gain are also being used to assess the growth in Bitcoin holdings and its financial impact, with a target of $10 billion in BTC $ Gain for 2025.

Despite the significant expansion of its Bitcoin portfolio, the company faced a net loss of $670.8 million in Q4 2024, primarily due to a massive $1.01 billion impairment charge. However, with upcoming changes in accounting standards expected in 2025, including a shift to fair-value accounting, the company anticipates better stability in its financial reporting moving forward.