2025 is a make or break year for Meta’s metaverse vision – CTO Andrew “Boz” Bosworth

In an internal memo intended for Meta staff, the company’s CTO, Andrew “Boz” Bosworth, shared that 2025 will be a pivotal year for the company’s metaverse ambitions. 

Meta is one of the companies intending to put all hands on deck in an effort to leverage opportunities in 2025. The company’s CEO, Mark Zuckerberg, told employees during a meeting last week to buckle up for an intense year during a meeting about the company’s smart glasses.

The company is working on several fronts to make the most of the year. Meta’s strategy for 2025 is pretty clear: from its mixed reality division to its AI glasses, every project is important and crucial to the upward trajectory of the business. 

The ‘year of greatness’ internal memo

Company CTO, Andrew “Boz” Bosworth circulated a memo to the company’s staff. The memo was titled “2025; The Year of Greatness” and was shared on Meta’s Internal Forum Workplace. Business Insider first reported on the intercepted memo . 

In the memo, Bosworth emphasized the need to improve sales, retention and engagement across the board with special focus on mixed reality, a technology that blends the physical and digital worlds and creates experiences that go way beyond augmented or virtual reality.

Bosworth mentioned that the success of Horizon Worlds on mobile platforms will be crucial to Meta’s long-term strategy. “This year likely determines whether this entire effort will go down as the work of visionaries or a legendary misadventure,” Bosworth said

Although Bosworth didn’t specify what devices he was referring to in the memo, he said that the company’s Reality Labs division planned to launch half a dozen more AI-powered wearable devices.  

Meta’s Reality Labs under the microscope

Meta acquired Oculus VR in 2014 and has since invested over $80 billion in virtual and augmented reality technologies. In 2024 alone, the company’s Reality Labs division, responsible for products like Ray-Ban Meta smart glasses and Quest VR headsets, saw a record investment of $19.9 billion. 

Despite these substantial investments, Reality Labs reported a significant operating loss of $17.7 billion in 2024, bringing total losses to around $60 billion since 2020. Notably, revenue from Reality Labs increased to $2.1 billion in 2024. Last week, the Reality Labs unit reported a record $1.08 billion in revenue in its fourth-quarter earnings. 

In an effort to maximize efficiency, Meta is restructuring its Reality Labs division. In the memo, Bosworth referenced Steven Levy’s book “Insanely Great,” which details how the Macintosh computer was created by small teams of one to three people, and added that he had seen smaller teams within Meta achieve better results than the company’s “more generously funded teams.”

Perhaps going off this observation, Bosworth announced last week that the unit previously run by Reality Labs’ chief operating officer, Dan Reed, will now be run by company COO, Javier Olivan. The company also reshuffled the reporting lines of other Reality Labs executives, who now report to other key figures in Meta’s core business. 

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