Coinbase acquires web3 adtech platform Spindl

Coinbase, the largest crypto exchange in the U.S. has acquired Spindl, the onchain ads and attribution platform founded by Antonio Garcia-Martinez. The terms of the deal were undisclosed.

Spindl, founded in 2022, will operate under the Ethereum Layer 2 incubated by Coinbase called Base.

“As we integrate this team technology into Base, as with all things on Base, we're committed to maintaining open standards for publishers and advertisers alike,” Coinbase wrote in a blog post . “These principles will help us scale the ecosystem while keeping it open, fair and inclusive for everyone.”

Garcia-Martinez, a former Facebook employee focused on advertisements, gained prominence as a tech commentator after publishing “Chaos Monkeys.”