Trump Media Enters Fintech With Truth.Fi, Stock Jumps 15%

According to Bloomberg , the company has announced the launch of Truth.Fi, a new fintech venture backed by a $250 million investment.

The focus? Separately Managed Accounts (SMAs), Exchange-Traded Funds (ETFs), and cryptocurrency. This expansion sent Trump Media’s stock, $DJT, soaring over 15%—a clear sign that investors are excited about the company’s push beyond social media.

TMTG, the parent company of Truth Social, is now stepping into the fintech world with Truth.Fi. The goal is to offer a range of financial products that cater to both traditional and digital asset investors. With the rise of crypto and alternative investments, this move could put TMTG in a strong position in the fast-changing financial landscape.

This announcement comes just one day after X (formerly Twitter) revealed its partnership with Visa to offer financial services. As social media giants race to expand their reach, TMTG is making sure it doesn’t get left behind.

TRUMP MEDIA GROUP INVESTING $250M INTO CRYPTO, ETFS MORE

TRUMP’S PROJECT WORLD LIBERTY FI ALREADY HOLDS OVER $250M OF ETH AND STAKED ETH

THEY ALSO HOLD $65M OF WBTC AND $9.7M OF TRX https://t.co/1s2iHLwlPt pic.twitter.com/9g79CBUKKB

— Arkham (@arkham) January 29, 2025

Truth.Fi’s investment strategy will include diversified portfolios, making use of SMAs and ETFs to appeal to a broad range of investors. Crypto will also play a key role, signaling confidence in the digital asset market despite recent regulatory hurdles.

Investors Cheer TMTG’s Fintech Move

Wall Street responded with enthusiasm. $DJT jumped over 15%, showing that investors see promise in TMTG’s fintech expansion. With Truth Social already having a strong user base, the company could leverage its audience to grow its financial services arm quickly.

BREAKING: Trump Media stock, $DJT , soars over +15% after announcing expansion into financial services.

$250 million of Trump Media funds will be invested in SMAS, ETFs, and Crypto.

This comes 1 day after X announced its partnership with Visa to provide financial services. pic.twitter.com/P6307ujDBK

— The Kobeissi Letter (@KobeissiLetter) January 29, 2025

Fintech is booming, and big names are looking to grab a slice of the pie. With X and Visa teaming up , and now TMTG stepping in with Truth.Fi. The battle for dominance in social media-driven financial services is heating up.

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