Fathom Holdings integrates Bitcoin into corporate strategy

Fathom Holdings, a Nasdaq-listed real estate services firm, has announced plans to incorporate Bitcoin (CRYPTO:BTC) into its corporate treasury, aiming to diversify its balance sheet dominated by U.S. dollars.

In a January 23 statement, the company indicated it could allocate up to 50% of its excess cash reserves towards Bitcoin purchases, with an initial investment of up to $500,000.

Fathom's CEO, Joanne Zach, explained that this decision reflects a strategic move to adopt a “decentralised store of value” amid growing inflation concerns.

“The integration of Bitcoin into commercial and financial strategies has accelerated across financial markets,” Zach stated, positioning it as a hedge against inflation and economic risks.

Following the announcement, Fathom's stock price remained stable at around $1.33 per share, maintaining a market capitalisation of approximately $30 million.

The company's shift towards Bitcoin is also influenced by the increasing acceptance of cryptocurrencies among corporate entities.

In the past year, U.S. spot Bitcoin ETFs have amassed over $100 billion in net assets, marking a significant milestone in institutional adoption.

Currently, more than 70 publicly traded companies hold Bitcoin, collectively valued at over $64 billion, with MicroStrategy being the largest holder.

Zach's comments highlight the growing trend of businesses considering Bitcoin as part of their treasury management strategies.

While some major tech companies have been hesitant to adopt Bitcoin due to perceived risks, Fathom's move signals a broader acceptance within the real estate sector.

As Fathom integrates Bitcoin payments for agents and customers in the future, it aims to position itself at the forefront of digital currency transactions in real estate.

This strategy not only diversifies Fathom's holdings but also aligns with its mission to innovate within the digital economy.

At the time of reporting, the Bitcoin (BTC) price was $104,032.