Donald Trump memecoin crashes 48% as Melania Trump launches her own memecoin

President-elect Donald Trump's memecoin Official Trump has dropped as much as 48% in price on the news that Melania Trump appears to have launched her own memecoin.

Melania Trump posted on Truth Social and X that her official meme — called MELANIA — is live, with a link to a website and the token's contract address. The token has risen rapidly in price, hitting as high as a $5.69 billion fully diluted valuation, according to DEXscreener . It is currently fluctuating wildly in price.

The token has similar tokenomics to Official Trump. Out of the total supply, 45% of the tokens are allocated to the community, public distribution and providing liquidity on decentralized exchanges. For the remaining tokens, 20% are allocated for the project's treasury, while 35% is set for the team.

While fewer tokens are allocated to insiders than Trump's token, the vesting period is much shorter and with an earlier cliff. The team's tokens will vest over 13 months, with a 30 day cliff. Tokens will vest monthly as opposed to daily.

Melania Trump's token was launched by MKT World, LLC, a company she incorporated to receive payments from speaking obligations and the sale of the former first lady's NFTs, according to financial disclosure documents. The corporate structure and website design appears similar to the Official Trump memecoin, which was launched by Fight Fight Fight LLC. 

Melania Trump's token launch has stolen the thunder from her husband's token. Official Trump crashed in price from $73 to $38, before rebounding somewhat to $52.

Official Trump's token has drastically reduced in price following MELANIA's launch. Image: The Block Price Page.

Monad Director of Growth Kevin McCordic begged the question who is advising the Trump team on these tokens. "They HAD IT and then just undermined the whole damn thing with Melania smh," he posted on X.

Conor Grogan, head of product business operations at Coinbase, noted that Melania Trump's token was launched differently from Official Trump. He said the wallet that created it had previously traded on memecoin launchpad Pump.fun and wasn't a multisig (like Official Trump's was).

"My guess is that this token was handled by a different team than TRUMP's. That one looks like professional market makers, this one honestly looks like a college kids," he posted on X.

Update: Added context and quotations.