MicroStrategy adds $101m Bitcoin to holdings, now at 447,470 BTC

• MicroStrategy buys another $101 million of Bitcoin.
• Company’s holdings now stand at 447, 470 BTC.
• KULR also announced it purchased $21 million worth of Bitcoin to add to its holdings.

MicroStrategy has added to its Bitcoin (BTC) haul with another big purchase of 1,070 BTC valued at approximately $101 million.

The company disclosed the latest Bitcoin purchase on Monday Jan. 6, noting the acquisition was at the average price of $94,004 per bitcoin. Buying happened between Dec. 30, 2024 and Jan. 5, 2025, the business intelligence firm said.

MicroStrategy completed the sale after finalizing the sale of 319,586 shares. With this purchase, the company’s remains with $6.77 billion shares – part of the targeted $21 billion equity and $21 billion fixed income securities – to be used for more Bitcoin purchases.

MicroStrategy’s Bitcoin strategy

Bitcoin price has risen in the past week, rising amid bullish sentiment ahead of Donald Trump’s inauguration. So far, MicroStrategy has acquired a staggering 447,470 BTC hodled at the purchase value of about $27.97 billion. As per current prices,the company’s total BTC bag is worth over $44 billion. 

MicroStrategy has acquired 1,070 BTC for ~$101 million at ~$94,004 per bitcoin and has achieved BTC Yield of 48.0% in Q4 2024 and 74.3% in FY 2024. As of 01/05/2025, we hodl 447,470 $BTC acquired for ~$27.97 billion at ~$62,503 per bitcoin. $MSTR https://t.co/CkLrLSkB5M

— Michael Saylor⚡️ (@saylor) January 6, 2025

The world’s largest corporate holder of Bitcoin has inspired several other publicly-traded companies to adopt BTC treasury strategies. It includes companies listed in the US, Hong Kong and Canada among others.

Notably, MicroStrategy bought its bitcoin at the average price of $62,503 per BTC.

One of these, KULR Technology Group, an energy management platform, has also announced on Jan.6 that it purchased another $21 million worth of BTC to bring its total to $42 million.

KULR has acquired 213.43 BTC for ~ $21 million at ~ $98,246 per #bitcoin and has achieved BTC Yield of 93.7 % YTD. As of 1/6/25, we hodl 430.61 $BTC acquired for ~ $42 million at ~ $97,391 per bitcoin. $KULR https://t.co/L4LS7DtL4M pic.twitter.com/INaGxpNv28

— Michael Mo (@michaelmokulr) January 6, 2025

KULR, which began its Bitcoin treasury strategy in early December, 2024, acquired the latest BTC haul at the average price of $98,393.58 per bitcoin.

Bitcoin traded at around $99,194 at the time of writing, 1.5% up in the past 24 hours and nearly 6% up in the past week.