The National Center for Public Policy Research — a Washington DC-based think tank championing free markets — has submitted a shareholder proposal to Amazon Corp arguing for a Bitcoin ( BTC ) corporate treasury strategy to be considered at the April 2025 shareholder meeting.

According to the letter from the think tank, the Consumer Price Index (CPI) used to measure inflation, which currently puts inflation at 4.95%, is a "Remarkably poor measure" of true currency debasement. The authors suggested the true inflation rate may be double the reported CPI figure.

This greatly erodes Amazon's $88 billion in cash and short-term cash equivalents, the letter stated, and to protect shareholder value, BTC should be used to hedge against this risk. The National Center for Public Policy Research wrote:

"As of December 6, 2024, the price of Bitcoin increased by 131% over the previous year, outperforming corporate bonds by 126% on average. Over the past five years, the price of Bitcoin increased by 1,246%, outperforming corporate bonds by 1,242% on average."

The authors concluded by proposing that Amazon allocate at least 5% of its assets to Bitcoin to protect the value of its treasury assets and even cited MicroStrategy's success with its Bitcoin treasury strategy .

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The shareholder proposal to Amazon. Sources: Tim Kotzman , Dennis Porter

Related: MicroStrategy can ignore Bitcoin bear market price crash to $20K — Research

MicroStrategy inspires organizations to adopt BTC treasury

MicroStrategy and founder Michael Saylor popularized the corporate Bitcoin treasury strategy that is now gaining traction among companies and pension funds.

According to the MicroStrategy Tracker, the company's Bitcoin holdings are currently worth over $40 billion — putting MicroStrategy at approximately $17 billion in profit .

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MicroStrategy’s current performance. Source: MSTR Tracker

Mining company MARA, formerly known as Marathon Digital, followed MicroStrategy's lead and completed a $1 billion convertible note offering at 0% interest in Nov. 2024. MARA used the funds to purchase 6,474 Bitcoin for its corporate treasury.

Artificial Intelligence firm Genius Group also announced the conversion of its treasury assets into Bitcoin in November. The company kicked off its BTC treasury accrual by purchasing 110 BTC at an average price of roughly $90,932 per coin.

Magazine: ‘China’s MicroStrategy’ Meitu sells all its Bitcoin and Ethereum: Asia Express