Bitget CEO’s “Secret Sauce” for Crypto Exchange Domination

• Bitget has expanded from 150 to 1,500 employees and now handles $10 billion in daily trading volume.
• Strategic partnerships and educational programs play key roles in the company’s growth.
• Gracy Chen urges industry-wide collaboration to drive mass crypto adoption.

As a sponsor at the Blockchain Life conference in Dubai, Bitget, one of the world’s leading cryptocurrency exchanges, showcased its rapid growth and vision for expanding crypto adoption. During her keynote speech, CEO Gracy Chen emphasized the company’s impressive achievements, strategies, and plans for fostering mass crypto adoption.

Tenfold Growth in a Bear Market

Chen highlighted Bitget’s remarkable expansion since she took charge in 2022, even amid a prolonged bear market. The exchange has grown from 150 to over 1,500 employees and now handles daily trading volumes of around $10 billion. Bitget is now among the top five global cryptocurrency exchanges, serving over 45 million users worldwide.

Chen attributed this success to Bitget’s results-driven culture, supported by its Objectives and Key Results (OKR) system. 

“Our meritocratic approach ensures that individual contributions are recognized based on measurable impact, allowing us to avoid distractions like office politics and focus on steady growth,” she said.

Expanding the Crypto Ecosystem Through Partnerships and Education

Bitget’s success goes beyond its core exchange services. Chen explained that the company’s ecosystem, which includes the Foresight X incubator, Foresight Ventures—a $400 million AUM venture fund—and Foresight News, plays a key role in supporting Web3 projects.

The integrated ecosystem provides critical resources like media coverage, wallet integration, and listing opportunities for emerging projects.

Chen also highlighted the importance of strategic partnerships in Bitget’s growth. Collaborations with sports organizations like Juventus, Leo Messi, Turkish athletes, and LALIGA have increased Bitget’s global visibility.

These partnerships have introduced crypto to new audiences and built trust in the industry, attracting users who may have been hesitant to engage with digital assets.

Education Initiatives Driving Mass Adoption

Education has been another cornerstone of Bitget’s strategy for driving mass adoption. Initiatives like Blockchain4Her and Blockchain4Youth —each backed by $10 million over five years—aim to attract more women and young people to the crypto world by offering mentorship, education, and real-world opportunities.

“These initiatives are crucial to broadening crypto’s reach and fostering a more inclusive and equitable future,” Chen remarked.