Lamborghini partners with Animoca for Web3 racing game

Lamborghini has teamed up with Animoca Brands' subsidiary, Motorverse, to launch "Fast ForWorld," a Web3 racing game. 

This collaboration aims to integrate Lamborghini's iconic vehicles into the world of digital motorsports, allowing users to buy, sell, and race Lamborghini supercars within Animoca’s Web3 ecosystem. 

The partnership marks a significant step forward for Lamborghini in the realm of Web3 and digital collectibles. 

According to the official announcement, Fast ForWorld will provide an immersive platform where fans and gamers can interact with Lamborghini’s digital cars, participate in various games, and earn rewards. 

The game will feature interoperable digital assets, meaning that users will be able to use their Lamborghini cars across multiple gaming platforms. 

Set for release on November 7, Fast ForWorld will include a 3D wallet for users to store their digital collectibles, further enhancing the user experience. 

Lamborghini’s foray into the Web3 space follows its earlier ventures into NFTs, where it released limited-edition collectibles two years ago. 

This new initiative is expected to revitalise interest in the brand, especially among early cryptocurrency adopters. 

The integration of supercars into Web3 aligns with Lamborghini's ongoing efforts to innovate and engage with a digital audience. 

Animoca Brands, known for its involvement in blockchain gaming and the metaverse, continues to expand its influence in the cryptocurrency sector. 

The company has recently collaborated with NFT marketplace Magic Eden and is considering an initial public offering (IPO) in regions with favorable cryptocurrency regulations, such as Hong Kong and the Middle East.