Worldcoin launches in Guatemala, Poland, and Malaysia

Worldcoin (CRYPTO:WLD) has expanded its biometric verification services to Guatemala, Poland, and Malaysia, introducing a new authentication feature called Face Auth.

This expansion comes amid growing concerns about artificial intelligence (AI) and the challenge of distinguishing between bots and humans online.

Face Auth, part of the World ID app, allows other apps to verify if the person using the ID is the same individual initially verified through Worldcoin’s iris-scanning technology.

This move is seen as timely due to heightened global concerns about the potential risks posed by AI.

According to a recent Ipsos survey conducted in Guatemala, over 80% of respondents expressed concern about the origin and authenticity of online content, and 84% were particularly worried about AI models making it harder to differentiate between bots and humans.

Nearly 90% of Guatemalans supported the idea of adopting new technologies to ensure online humanness.

The newly launched Face Auth feature is designed to enhance security by ensuring that the individual using the World ID is the same as the one originally verified via the iris scan at a Worldcoin center.

The process relies on information stored on the user's phone, safeguarding data privacy and reducing the risk of fraud caused by device theft.

This development aligns with Worldcoin’s focus on privacy.

The organisation recently released its "Private by Design" whitepaper, outlining four key privacy pillars to protect users.

However, Worldcoin has faced challenges in adhering to data privacy regulations.

The company was recently fined over $800,000 in South Korea for violating privacy laws, highlighting ongoing concerns regarding the collection and management of biometric data.

As Worldcoin expands globally, its technology aims to address the pressing need for reliable online verification in an AI-dominated world, while facing the challenge of maintaining data privacy standards.

At the time of writing, the Worldcoin price was $2.00.