LayerZero activity surges 433% following second airdrop announcement

LayerZero ZRO +5.63% , the cross-chain messaging protocol, is witnessing a resurgence in activity, with daily messages rising to 98,000 on Saturday. This surge comes hot on the heels of the protocol announcing a second airdrop, breathing new life into the ecosystem.

The recent spike represents a 433% increase from the previous low of 18,400 messages, signaling a renewed interest in the protocol. This resurgence is particularly noteworthy given the protocol's recent lull in activity, which had seen daily messages hovering around the 20,000 mark for several weeks.

The announcement of a second airdrop appears to be the catalyst for this sudden uptick in activity. LayerZero's strategic move includes an interesting  twist :

• Wallets that claimed ZRO tokens in the first airdrop but showed no subsequent activity are excluded from this round, incentivizing sustained engagement with the protocol.
• This criterion serves as a clever mechanism to distinguish between genuine users and opportunistic "airdrop farmers," potentially fostering a more active and committed user base.

The implications of this strategy extend beyond just boosting short-term numbers:

• By rewarding active users, LayerZero is encouraging ongoing interaction with its protocol, which could lead to more organic growth and development of its ecosystem.
• The 30-day claim window for the new airdrop could sustain this heightened activity level as users scramble to meet potential criteria for future token distributions.

As people start to claim their tokens, we’ll have to keep an eye out for the daily activity of LayerZero. Will this surge in activity translate into long-term adoption and use of the LayerZero protocol? Or will we see a drop-off once the airdrop excitement fades, similar to patterns observed with other protocols post-token distribution?

This is an excerpt from  The Block's Data & Insights newsletter . Dig into the numbers making up the industry's most thought-provoking trends.