ZKsync developer Matter Labs poaches Solana Foundation's former VP of marketing

Matter Labs has hired Meghan Hughes, the former VP of Marketing at the Solana SOL -2.30% Foundation, as its new chief marketing officer.

Hughes previously worked for Google, Layer, and Box — and helped guide the latter from its startup phase to its initial public offering. Afterward, she joined Facebook as Communications Lead before joining Niantic. She then moved on to join Stripe as its Marketing Lead before ultimately becoming VP of Marketing at the Solana Foundation.

Hughes is being brought in to help Matter Labs share its story and elevate its narrative, the company told The Block, citing her expertise in go-to-market strategy, product-led growth and marketing communications. Matter Labs also cited her ability to build and lead marketing teams, launch new platforms and drive business growth through strategic partnerships and marketing campaigns.

"After five years of pioneering zero-knowledge innovations to scale Ethereum while staying true to its core values of decentralization and security, we're now seeing real momentum, with applications attracting consumers, enterprises, institutions, and even governments," Matter Labs President Nana Murugesan said.

"With her extensive experience in shaping developer-focused tech and building high-performing teams, Hughes is set to be an incredible leader at Matter Labs," Murugesan added.

Hughes said that it felt like the right moment to be a part of amplifying ZKSync.

"At the Solana Foundation, I saw firsthand how great technology succeeds when it is paired with empowering developers and founders to succeed," Hughes explained, adding: "This synergy is what turns potential into reality and that's our opportunity here as well."

"The parallels between Solana's early days in building an L1 and Matter Labs' journey in scaling Ethereum are striking," she added.