Yuga Labs CEO reveals The Workshop team focused on ApeChain dapps

Yuga Labs co-founder and CEO Greg Solano, also known pseudonymously as Garga, teased the release a slate of new products developed by a small internal team at the company in an X post on Friday. 

Dubbed The Workshop, Solano explained that he created the internal team after he took over the CEO role from former Activision Blizzard executive Daniel Alegre in February. Yuga Labs cut several roles in April in a company restructuring oriented around this change.

"The creative-first spirit that drove this company from inception has been getting muddied by labyrinthine corporate processes. We work hard and we care but somehow end up with groups and committees. We plan more than we ship," Solano noted in a memo to staff at the time. "Getting ourselves centered and on the right path means being a smaller, more agile and cryptonative team. A team that does fewer things but does them brilliantly."

It seems that Solano attempted to create his dream team in The Workshop, which Solano describes in his X post as, "13 of our best engineers and product people. No fat, just doers." The team is focused on driving adoption to the forthcoming ApeChain network. 

According to Solano, the team will be focused on shipping new products quickly and culling the ones that don't find traction. In Solano's words, the goal of the team is to "...make delightful shit, on-chain, fast. make new primitives and protocols or re-mix old ones. [The Workshop] is one of the primary ways you're going to see us doing that in the coming weeks and months, as we roll out that team's first set of products on ApeChain."

Solano noted that Yuga Labs, which finds itself in a much less hospitable environment for NFT-related projects than in years prior, won't support unsuccessful products for long. "When something doesn't work, we'll kill it. With love, but no mercy," Solano wrote. 

The products will launch on ApeChain, the forthcoming Ethereum Layer 2 network for the Yuga Labs ecosystem, powered by Arbitrum and shepherded by Arbitrum creator Offchain Labs and Horizen Labs. ApeCoin APE -2.84% will serve as its native token and the ApeCoin DAO will serve as its primary governance body, according to the proposal. 

The price of ApeCoin is down about 57% since last August, according to The Block's ApeCoin Price Page . Yuga Labs could not immediately be reached by The Block for comment on the announcement.