Samsung secures partnership with Garena for Free Fire World Series Southeast Asia

During the next two seasons of the Free Fire World Series (FFWS) Southeast Asia, Samsung Electronics will be partnering with Garena to become the official device partner. This means that for the Fall 2024 and Spring 2025 seasons, players will exclusively use Samsung Galaxy S24 Ultra devices.

This collaboration between Samsung and Garena is a big step forward in mobile esports worldwide. The event which is scheduled to take place from October 11th to 13th in Surabaya, Indonesia will feature 18 teams from across the region. The competition will battle it out for over six weeks through online knockout matches before reaching its grand final where each team will fight for a share of the $300k prize pool.

Surabaya prepares to host Free Fire World Series grand finals

The selection of Surabaya as the location for the FFWS Southeast Asia grand finals reflects Indonesia’s growing prominence in the esports scene. The city will hold the Fall 2024 season finals, where top teams from across Southeast Asia will battle it out for the championship title. It is expected that this event will attract considerable attention not only within but also outside of this region as Free Fire remains one of the most popular mobile games globally.

To ensure that all participants have access to cutting-edge technology throughout their stay at FFWS SEA, they’ll have high-performance Galaxy S24 Ultra devices at their disposal. Such a partnership falls in line with regular updates aimed at establishing an annual circuit within the Free Fire eSports ecosystem by Garena.

Samsung expands its footprint in Esports

In 2022, Samsung became a presenting sponsor for the Snapdragon Pro Series while more recently in May 2024 it partnered with North American esports organization NRG to launch the PUBG Mobile division. This demonstrates the company’s commitment to being a key player within the eSports industry particularly targeting the mobile gaming space.

Jung Suh, Head of Digital Commerce – Mobile Experience Business at Samsung, said,

“We are excited to announce our collaboration with Garena for the next two seasons of the Free Fire World Series Southeast Asia. “We trust that this partnership will offer an epic gaming experience and fulfill the Galaxy brand’s pledge of ‘Life opens up with Galaxy’.” 

Records indicate that FFWS SEA fall 2024 could be one of the toughest competitions so far as many sides across regions are preparing themselves for fierce battles targeting top spot positions.