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FarCon 2024 concluded with a focus on the creator economy

FarCon 2024 concluded with a focus on the creator economy

BlockBeats2024/05/17 02:26
By:BlockBeats
Original source: FarCon


FarCon 2024


In early May 2024, Venice Sign in Los Angeles hosted one of the most anticipated conferences, FarCon 2024, focusing on decentralized social networks. FarCon is organized by Farcaster, and co-organizers Tako protocol and Jam. In this article, I will share the reasons why tickets are in short supply!


What makes FarCon the most unique social networking conference?


The exact location of 57 Windward Avenue is relatively secret, known only to organizers and attendees. After arriving in Los Angeles, our team went to the summit venue and found a cafe across the street - Menotti's. We met Dylan (@dylsteck.eth) and other attendees. People were wearing Farcaster purple tops and even Degen Fedora hats! The atmosphere was relaxed, no one was trying to sell any projects, just genuine connections.


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A pre-event “Sunset Welcome” warmed up attendees and facilitated the distribution of FarCon passes. These NFC-enabled passes, issued by IceBreaker, allowed attendees to easily connect with each other using their phones.


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We estimated that around 300 people attended the event, including Farcaster co-founder Dan Romero, Messari CEO Ryan Selkis, and a16z partner Sriram Krishna. There was no stiff atmosphere around these people, everyone was just having fun while enjoying food and drinks. We took the opportunity to connect with old friends as well as the guests we had invited over the next few days!


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The Beginning of Farcaster


We held the FarCon summit at 57 Windward Avenue. The courtyard was packed with attendees eager to hear from the farcosystem's key opinion leaders. Many participants wore Farcaster-inspired clothing, such as the iconic purple or purple Fedora hats. Quite different from the usual crypto or Web3 conferences, people attended in all kinds of costumes, making the atmosphere of this gathering almost fanatical!


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The crowd was mostly builders, including high-quality creators and investors. The competence level was off the charts and carried the positive energy throughout the courtyard.


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Stalls were set up around the corner, distributing and selling merchandise, even Coinbase was selling coffee.


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The event started with a keynote by Farcaster co-founders Dan Romero (@dwr.eth) and Varun Srinivasan (@v), who cheered the crowd. They were dressed in purple wizard costumes, reflecting the fun, spontaneous and community-driven culture. It’s unlike any other meeting you’ve been to before, the founders are dressed in t-shirts jeans or suits, the energy and fun level is unmatched!


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Photo: Dan Romero (left), Varun Srinivasan (right)


The duo shared their journey to create Farcaster, where Dan made hundreds of calls to attract users to the platform in the beginning. Currently, Farcaster has around 47,000 daily active users and over 357,000 logged in users (according to farcaster.network). They recall how the launch of Frame led to exponential growth in users, as it was the first time users could click and interact with a “coin” to trade.


Dan lightheartedly shared that he created the keynote slides at Uber, which included three key points: 1) growing with crypto, 2) creating cozy corners, and 3) making more legos.


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I spoke with Dan offstage and asked him about his thoughts on future growth and the development of the creator economy. We also discussed how Jam and Tako protocol could build a deeper partnership with Farcaster.


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Photo: El Lee (left), Dan Romero (right)


Continuing to build on Base, with the goal of attracting the next million users


Coinbase’s Base creator and head of protocol Jesse Pollak also spoke at the event. Jesse encouraged people from all over the world to build on Base with their expertise, and to do what they love, and he believes the product will get better! He is committed to attracting the next million users to the chain and emphasized that Onchain Summer is coming!


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Photo: Jesse Pollak, creator of Base and head of protocol at Coinbase.


Nearly 1 million new crypto tokens were created last month, a number that is twice the total created on Ethereum from 2015 to 2023. New tokens are dominated by tokens on the Base chain, which has experienced tremendous growth under Jesse’s influence.


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In addition to FarCon, we spoke with Jesse about the success of Jam and Tako protocol’s recent Base and Farcaster meetups in Hong Kong and Dubai. It was very inspiring to work with Jesse. He expressed his support and expressed his willingness to attend our next event in Singapore.


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DEGEN’s founder, Jacek (@jacek), shared his thoughts on DEGEN and his current work. His focus is mainly on the practicality of L3 DEGEN, highlighting its potential use outside the Farcaster network and even in real-life payments. This is an interesting angle because this attempt may introduce DEGEN beyond Farcaster and into the hands of other cryptocurrencies or Web2 users, driving the adoption and value of tokens, while DEGEN was originally just a meme.


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I mentioned earlier that I wanted to share why tickets are limited and highly sought after, and the reason is that this event is so cool and unlike any other conference. The speakers and key opinion leaders are very approachable off stage, and attendees can interact with them as if they were their peers.


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In addition to developers and creators, we have many high-quality VCs and investors supporting us at FarCon, including Matt Huang from Paradigm, Jane Lippencott from a16z, Mike from 1confirmation, and Eliqian from multicoin capital.


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Everyone came together to work together to promote growth and build the Farcaster community. At the conference there were no clear distinctions between customers and users, suppliers and vendors, only members of the Farcosystem!


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Lights lit up on chains and faces


The event ended with an after-concert party where attendees enjoyed the music. There were drinks and stalls offering fun activities around.


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One of the stalls offered live tattoos, such as the Farcaster or DEGEN logo. The attendees were equally full of spontaneity and participated in the tattoos like real Degens.


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The event was both fun and inspiring, and lived up to its uniqueness for the participants.


Creator Economy


One of the highlights was the “Creator Economy on Farcaster” summit, which focused on the current state and future of the creator economy. We invited many well-known developers and creators to share their insights on the panel topics.


Before the panel discussion began, attendees were surprised to enjoy local favorite In-N-Out Burgers and Burritos!


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The event was so good that even Fox from Metamask praised it!


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Topics included:

· Topic 1: How decentralized social networks empower creators

· Topic 2: Redefining the creator economy and social finance

· Topic 3: BUILDers and community in Farcaster


The panelists, a mix of creators and developers, shared their experiences joining Farcaster. When asked about the future of Farcaster, Colin from Paragraph said that he hopes that user wallets can be personalized when connected to any product. Aneri from Coinbase summarized the meeting and said that by 2029, their goal is to attract 1 million developers and 1 million users to the chain!


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Another hot topic was the tipping model and the future of SocialFi. Alex Kwon (@ace) defended the tipping mechanism in Farcosystem, saying that the general consensus is that as long as you tip for a certain value, the offline character is just a game point that can be exchanged for entertainment. Alex Masmej (@alexmasmej.eth), founder of Drakula, added that tipping in Degen is positive, and the lightweight element makes it easier for creators to accept.


DEGEN founder Jacek (@jacek) responded that he hopes the reward game will last longer, until 4 years later, when users can win 1% of the total token supply. He mentioned that there may be potential changes in the reward allowances and mechanisms around DEGEN. In addition, he is considering using DEGEN on L3 and potential use cases outside of Farcaster.


When asked about building community in Farcaster, developers and creators alike said it can be a little complicated, but authenticity is key. Tim (@tldr) said the idea is to create real conversations and respond to things you find interesting. Follow others and they may follow back and continue these interesting conversations.


As an organizer, I concluded the session by sharing that Jam is building an Instagram on blockchain that broke $10 million in transactions in the first 72 hours after launching. We support creators in their growth in Farcaster by mentoring them directly and providing financial support.


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Builders must hack!


During the summit, builders were invited to participate in FarHack, a three-day hackathon focused on building applications for Farcaster users. With so little time between the hackathon and the various events at FarCon, the pressure was high.


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Photo: Builders Presentation Results


Farhack has come to a successful conclusion and the results are in. The FarHack room was packed with over 200 attendees who came to see the top 10 projects selected by the judges. FarCon attendees voted and the crowd chose the winner of FarHack, "Memecaster", using @eth_call's Frame. The team was awarded 1 ETH!


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Memecaster helps users easily create memes by uploading an image and selecting text. Even though some people thought it wasn't the most innovative product, people voted for it. This shows the spirit and culture of FarCon, it's not always the most efficient that wins, it can be the most fun that wins!


After the hackathon, the builders were exhausted and we saw them taking a well deserved break. Below is a photo of @sinaver. Kudos to them all for working hard around the clock to deliver a product, the FarHack team deserved a break.


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A Conference That Really Built Communities


During FarCon, there were many events held by various communities. There were sports events like surfing and a 5K beach run, as well as a builders brunch and photo walks, and even a bollball tournament.


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Photo: Participants gather during the photo walk led by Carter.

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Photo: Participants at the bollball tournament.

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Photo: WiFi event organized by Archetype.


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Photo: Relaxation at rooftop social event


All good things must come to an end


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Jam and Tako protocol hosted a dinner for our guests at Marina Del Ray to celebrate the success of FarCon and the Creator Economy Summit. We invited high profile creators, builders and investors to enjoy a great dinner at sunset.


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Meanwhile, on Santa Monica Beach, Paradigm hosted an event to welcome other guests who preferred the sun and sand.


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Farewell and Outlook


Each day at FarCon was filled with a variety of activities designed to promote networking, learning and enjoyment, ultimately blending professional and social interactions to provide a platform for active builders and creators in the Farcosystem. The community atmosphere was great. Interactions with high-quality builders and creators brought us insights and strengthened our confidence in building and further exploring decentralized social networks within this ecosystem.


It was a wonderful experience to spend time at FarCon, where people went from the virtual world to the real world. We had the opportunity to meet face to face with many creators and builders we had worked with before. We bid farewell to each other and look forward to connecting with more people and building the future of the decentralized web together!


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Our team will be focusing on preparing for the next event and building the ecosystem. During our meetups in Asia and the Middle East, we found that people had a huge interest in Farcaster and decentralized social networks. We intend to combine the experience gained at FarCon and bring the same experience to Asia.


The Asian market is relatively new to Farcaster in terms of product adaptation. There is a considerable gap between market demand and what the current ecosystem can support, especially in terms of language and user experience. Tako protocol is focusing on addressing this market gap and moving towards a more inclusive community. If you are interested in participating or learning about our products, please contact us!


Want to know more about FarCon? Welcome to the Twitter space FarCon special hosted by Tako Protocol to hear first-hand experiences and interesting stories from several FarCon attendees. Click the original text to enter space link: https://twitter.com/i/spaces/1YpKkwQRQvXKj


Social Connections:

· Website:

https://jam.so/

https://tako.so/

https://www.farcaster.xyz/


· Twitter:

https://twitter.com/Jamfrens Telegram:

https://twitter.com/TakoProtocol

https://twitter.com/ farcaster_xyz


· Telegram:

https://t.me/Jamfrens

https://t.me/TakoDevCommunity


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Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

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